NXP: 'We Need to Be More Chinese'
JV in China to focus on EVs, using NXP's IP never productized before
Junko Yoshida, EETimes
3/6/2014 08:50 AM EST
MADISON, Wis. — Viewed from the outside, China often appears to be a nation full of promise, mystery, and startling contradictions.
On one hand, China is the ultimate land of opportunity -- for anyone hoping to tap the huge market.
On the other hand, China threatens to grow into our biggest competitor -- or it already has.
If we don't entirely admire China, we are in awe -- and fear -- of China.
Indeed, sentiments toward China tend to swing to either extreme so easily because of economic, social, or political upheavals. This volatility makes doing business in China a lot tougher than anyone cares to admit. In China, Western companies need to learn to manage their own expectations and stay prepared for the unexpected. They must be willing to hold the long view and develop a strategy for the long haul.
To read the full article, click here
Related Semiconductor IP
- 1.8V/3.3V I/O Library with 5V ODIO & Analog in TSMC 16nm
- ESD Solutions for Multi-Gigabit SerDes in TSMC 28nm
- High-Speed 3.3V I/O library with 8kV ESD Protection in TSPCo 65nm
- Verification IP for DisplayPort/eDP
- Wirebond Digital and Analog Library in TSMC 65nm
Related News
- Fujitsu, Advantest Establish 'e-Shuttle' JV for LSI Prototyping Services
- Analysis: Is the ST, NXP wireless JV the start of IDM break-up?
- NXP Delivers Industry's First ARM Cortex-M0 Microcontrollers with Integrated USB Drivers
- NXP Ships World's Fastest ARM Cortex-M4 and Cortex-M3 Microcontrollers
Latest News
- Movellus and RTX’s SEAKR Engineering Collaborate on Advancing Mission-Critical ASICs
- DARPA Selects Cerebras to Deliver Next Generation, Real-Time Compute Platform for Advanced Military and Commercial Applications
- Rapidity Space to Demonstrate Performance Capabilities of the GR765 Platform with SIMD Support
- Telestream Integrates intoPIX’s JPEG XS Technology into PRISM for Advanced IP Video Monitoring
- UMC Unveils New Fab Expansion in Singapore in Grand Opening Ceremony