NXP: 'We Need to Be More Chinese'
JV in China to focus on EVs, using NXP's IP never productized before
Junko Yoshida, EETimes
3/6/2014 08:50 AM EST
MADISON, Wis. — Viewed from the outside, China often appears to be a nation full of promise, mystery, and startling contradictions.
On one hand, China is the ultimate land of opportunity -- for anyone hoping to tap the huge market.
On the other hand, China threatens to grow into our biggest competitor -- or it already has.
If we don't entirely admire China, we are in awe -- and fear -- of China.
Indeed, sentiments toward China tend to swing to either extreme so easily because of economic, social, or political upheavals. This volatility makes doing business in China a lot tougher than anyone cares to admit. In China, Western companies need to learn to manage their own expectations and stay prepared for the unexpected. They must be willing to hold the long view and develop a strategy for the long haul.
To read the full article, click here
Related Semiconductor IP
- eDP 2.0 Verification IP
- Gen#2 of 64-bit RISC-V core with out-of-order pipeline based complex
- LLM AI IP Core
- Post-Quantum Digital Signature IP Core
- Compact Embedded RISC-V Processor
Related News
- Synopsys Issues Statement in Connection to the Lifting of Recent U.S. Export Restrictions Related to China
- Akeana kicks off business development program with Intralink in China
- RISC-V Solidifies Presence in China as Global Momentum Builds
- China Unyielding Ascent in RISC-V
Latest News
- RISC-V Exceeding Expectations in AI, China Deployment
- BrainChip and Parsons Sign Strategic Agreement to Accelerate Edge AI Defense Systems
- Ainekko Brings Open-Source Principles to AI Hardware with Launch of AI Foundry
- Arteris Selected by Axelera AI to Accelerate Computer Vision for Edge Devices
- Preliminary Characterisation Report for Perceptia’s pPLL08W in GF 22FDX Now Available