Why Qualcomm Lost Samsung and Will Get Them Back!
2016 will be a banner year for the System on Chip (SoC) industry. For the first time we will have leading edge SoCs (Apple, Qualcomm, Samsung) on the same manufacturing process enabling a true Apples to Apples comparison. Unfortunately, how we got there is being misrepresented by the media and analysts but that is Situation Normal for the semiconductor industry, absolutely.
It all started back in September of 2013 with the release of the Apple A7 SoC inside the Apple iPhone 5s which used the 64-bit ARMv8-A architecture versus the 32-bit ARMv7. A 64-bit CPU inside a smartphone? Surely you must be joking.
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