Why Samsung will give Morris Chang sleepless nights

By _MonolithIC 3D

February 6, 2012

Samsung contributes just 7% to the world’s foundry revenue today. But here’s why it could be TSMC’s biggest challenge yet...

Few will argue that Andy Grove has been the semiconductor industry's most successful CEO. After co-founding Intel and serving as COO for many years, he took over the CEO role and oversaw a 2400% increase in the company’s stock price. Among the present set of semiconductor CEOs, does anyone possess Grove’s high levels of performance, dynamism and vision? There can be only one answer: Morris Chang, the founder and CEO of TSMC.

I’m sure many of you have read Andy Grove’s classic book, “Only the Paranoid Survive”. Let’s now apply the principles in Grove’s book to the foundry industry. If you were Morris Chang and had 50% market share in the foundry industry, which competitor of yours would you be “paranoid” about?

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