Design IP including Multi-standard SerDes enables risk-free, faster customer ASIC designs

By SemiWiki

February 4, 2013

ASIC design service companies are an essential piece of the SC ecosystem, as well as Silicon Foundries, EDA and IP vendors. Their customers range from pure fabless with no ASIC design resources, who need a third party to turn a concept into a real product (IC) and then market and sale it, to large IDM temporarily lacking design resource to support a project. For a small fabless, building an efficient ASIC design team require a strong investment, covering H/W, up-to-date and expansive EDA licenses and also key peoples, able to successfully manage a project as well as a design team. All of the above represents a lot of energy that the management would have to spend, when the most important part of their job is the market understanding leading to the definition of the ideal system or of the “killer application” which will make their company successful. Using a third party can also be the best way to avoid traps linked to advanced ASIC technology and secure the go-to-market strategy.

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