Can you really address the Automotive market with AP designed for smartphone?
If you remember, when TI decided to exit the booming wireless segment in 2012, the company decided to re-focus their application processor product line (OMAP) initially developed for smartphone “to a broader market including industrial clients like carmakers”. Being a TI employee in the 90’s in south of France, where TI has started the very successful wireless venture, I was feeling sad as it was the end of an amazing story. But I understood the business reasons and thought that it was a wise decision.
But the investment made by TI to develop OMAP had been huge, developing OMAP5 could be counted in thousands man.year, and the idea to target industrial market seems to be attractive. I was sharing this view, but I realize that I was naïve when thinking you can pick-up an existing SoC initially developed for wireless and decide to target automotive applications. These three words tell you why this was a naïve view: Reliability, Availability, Serviceability or RAS. The car pictured below is 58 years old. Do you really think that we will be able to use the first iPhone in 2065, even assuming that the proper network will be available?
To read the full article, click here
Related Blogs
- Maximizing the Usability of Your Chip Development: Design with Flexibility for the Future
- Accelerate your time to market with Arm Approved ISP Service Partners
- Arm Kleidi Arrives in Automotive Markets to Accelerate Performance for AI-based Applications
- Can you really value SoCs in dollars per square centimeter?
Latest Blogs
- lowRISC Tackles Post-Quantum Cryptography Challenges through Research Collaborations
- How to Solve the Size, Weight, Power and Cooling Challenge in Radar & Radio Frequency Modulation Classification
- Programmable Hardware Delivers 10,000X Improvement in Verification Speed over Software for Forward Error Correction
- The Integrated Design Challenge: Developing Chip, Software, and System in Unison
- Introducing Mi-V RV32 v4.0 Soft Processor: Enhanced RISC-V Power