Smartphones shipments, Sky is the limit ...

By SemiWiki

August 11, 2011

... or a global recession, but that’s not the purpose of this blog. As everybody knows, Apple is designing and selling smartphones, only. Does it mean that only smartphones are generating profit in the mobile industry? As we have seen recently in Semiwiki, Apple makes 2/3 of profit of entire mobile industry.

Let’s have a look (below) at the complete picture of Phone revenue (yellow), profit (red), smartphone market share (green) and phone share (blue) for:

• RIM, Apple, HTC
• LG, Samsung
• Sony-Ericsson, Nokia, Motorola

The first remark is that profit curve is almost duplicating the smartphone share curve. Moreover, when the company does not market smartphones (LG or Sony-Ericsson or Motorola) the profit curve is flat… equal to zero! Nokia is an exception, as they used to have the largest smartphone market share, now declining, and their profit are impacted by the company overall strategy in the mobile phone industry (where they still have the largest share).

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