EDA Must Think Beyond ICs in Automotive Electronics Market, Panel Says

By _Cadence - The Fuller View Blog

July 18, 2014

Automotive electronics in general and autonomous vehicles in particular represent enormous potential for the EDA market, but not in the ways you might be thinking. That was the consensus of a panel of experts who spoke at Cadence on July 16.

Venture capitalist Jim Hogan, Frank Schirrmeister, group director, Cadence product marketing, and Ken Potts, Cadence group director for strategic planning, spent a fast-paced hour walking through the rationale for the growth of autonomous vehicles in the coming years—as well as the challenges and opportunities.

But they cautioned that for EDA companies in general and Cadence specifically to exploit the growth in design, we must think differently about the opportunity.

"Automotive is going to be great for us but we've got to think beyond ICs," Potts said.