Balancing power and experience

by Kevin McIntyre, IEM Product Manager, ARM Holdings

As expectations for consumer electronics products increase, manufacturers must begin to address the important issue of battery life. If the industry does not meet the consumer’s expectations it risks slowing down its growth.

Consumer Electronics device manufacturers are under constant pressure to produce feature rich products with both high performance and that are power efficient. Consumers now expect a standard mobile phone to have a high resolution screen, 3D gaming capabilities, an MP3 player and still offer a substantial battery life.

These device designers now face the challenge of improving battery life to support these new features, with two clear routes to meeting these requirements; either improve the energy density in batteries, or add new energy management techniques to existing power management frameworks. Although each option is a valid means of boosting battery life, it is the balance of both technologies that will lead to the best commercial solution.

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