TI steering OMAP to embedded

Dylan McGrath, EETimes
9/26/2012 3:36 PM EDT

SAN FRANCISCO—Executives from Texas Instruments Inc. said Tuesday (Sept. 25) the company would shift its R&D investment on the OMAP applications processor to focus more on the embedded market and less on smartphones and media tablets.

OMAP has been successful in securing design wins in smartphones and tablets, including Motorola Droid handsets and Amazon's Kindle Fire tablet. But, faced with stiff competition from the likes of Qualcomm Inc. and Nvidia Corp., TI executives have said the fact that market leaders Apple Inc. and Samsung Electronics Co. Ltd. use their own internally designed processors makes the mobile market less attractive.

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