TI steering OMAP to embedded
Dylan McGrath, EETimes
9/26/2012 3:36 PM EDT
OMAP has been successful in securing design wins in smartphones and tablets, including Motorola Droid handsets and Amazon's Kindle Fire tablet. But, faced with stiff competition from the likes of Qualcomm Inc. and Nvidia Corp., TI executives have said the fact that market leaders Apple Inc. and Samsung Electronics Co. Ltd. use their own internally designed processors makes the mobile market less attractive.
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