Mortal Motorola

Alan Patterson, Correspondent, EE Times
2/17/2015 08:07 AM EST

Was Motorola a company whose reach exceeded its grasp? Or is there more to this story than meets the eye?

The re-emergence of a once-iconic American electronics company into the headlines last week brings up a nagging question.

How did Motorola, a company that 15 years ago had a market capitalization of nearly $80 billion and 150,000 employees worldwide become the mere shadow of itself that it is today?

Motorola is back in the news as China’s Lenovo Group Ltd. has reintroduced Motorola-branded smartphones to China, where Motorola just two decades ago was number one in the world’s most populous nation, now also the world’s biggest cellphone market.

To read the full article, click here

×
Semiconductor IP