ARM won the processor wars? Hardly!

R. Colin Johnson, EETimes
7/4/2012 10:44 AM EDT

PORTLAND, Ore. – What with AMD, Apple, Dell, Dialog, Freescale, Fujitsu, HP, LSI, Microsoft, Motorola, MStar, Nvidia, Qualcomm, Samsung, STMicroelectronics and Texas Instruments all licensing ARM cores for everything from smartphones to tablets to basestations to servers, one might be led to believe the boast of ARM CEO Warren East that designers are choosing ARM because it is a no brainer

The truth is that even though ARM is gaining market share in low-power embedded applications the company still has a long way to go to challenge the perennial microprocessor kings; that software compatibility hurts ARM as much as it helps; and that there are many vertical markets which will remain inaccessible to ARM cores merely because they are standardized.

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