Arasan Chip Systems Appoints New Vice President of Marketing

Semiconductor Veteran Kevin K. Yee Joins Leading IP Solutions Leader

SAN JOSE, Calif.--November 20, 2007 --Arasan Chip Systems, Inc., “Arasan” a leader in Intellectual Property (IP) solutions – IP cores, Verification IP (VIP), Software drivers and stacks and Hardware solutions, announced today that Kevin K. Yee, a semiconductor-industry veteran with more than 17 years of experience, has joined the company as Vice President of Marketing. In his new role, Mr. Yee will be responsible for the management of Arasan’s Marketing Organization, driving strategic and business development, plus industry relations and marketing partnerships.

“We are excited to have Kevin join our executive team,” said Rich Timpa, Vice President of Sales of Arasan. “In addition to his extensive sales, marketing and business development background in the semiconductor industry, he has considerable technical and engineering experience. As we continue to grow, Kevin’s broad capabilities will be a significant asset to the family."

“With a vision of providing a ‘Total IP Solution’ which includes HW/SW, verification and services along with their leadership in new standards like MIPI, Arasan is well positioned for long-term growth,” said Yee. “I am delighted at the opportunity and challenge in joining Arasan in transforming the IP industry.”

Mr. Yee most recently served as director of business development at QuickLogic Corporation, a fabless manufacturer of field programmable logic products and embedded standard products. While at QuickLogic, Mr. Yee held several management posts in technical and business roles -- general manager / managing director Asia Pacific and Japan, director of product planning and applications, director of product marketing. He also holds several patents related to his tenure at QuickLogic. Prior to QuickLogic, Mr. Yee was a Sr. research and development engineer at Loral Aerospace, WDL. He holds a bachelor’s of science degree in electrical engineer from the University of California, Davis.

About Arasan

Arasan Chip Systems, Inc. (www.arasan.com), based in San Jose, CA, USA, is a world leading supplier of SDIO IP and the “Total IP Solution” ranging from Intellectual Property (IP), Verification IP (VIP), Hardware Development Kits, Validation Platforms, Software Drivers / Stacks, and Design Services. Arasan delivers technology-leading IP solutions like MIPI, SD / SDIO, USB, PCI, Ethernet, MMC, CE-ATA, CF+, NAND and more, to the global electronics market. Arasan’s goal is to enable designers to accelerate their development and simplify their production of complex system-on-chip (SoCs). Arasan provides a competitive advantage through a combination of domain expertise, silicon proven IP, hardware / software tools, and customized service… the “Total IP Solution”.