3DSP expands sales organization with senior executive

IRVINE, Calif., December 9, 2002 - 3DSP Corporation, the leader in configurable digital signal processor (DSP) architectures, today announced that veteran sales executive, Michael Cromartie, has joined the company as sales director. Cromartie will be responsible for expanding the licensing opportunities for 3DSP in the United States working out of the company's San Jose, California office.

Cromartie has significant electronics industry experience specifically in the areas of ASICs, memory and microprocessor devices and cores. He was most recently the vice president of worldwide sales for picoTurbo, a provider of synthesizable RISC microprocessor cores. Cromartie has also held senior sales positions at NEC, LSI Logic and Hitachi.

"Mike comes to 3DSP with an excellent sales background and the proven ability to find new sales opportunities while providing superior support to our current customers," said Didier Boivin, president and CEO at 3DSP. "He has had an impressive 15-year career, and we welcome his contributions for the continued success of 3DSP."

"I joined 3DSP because its leading configurable DSP IP architecture offers tremendous opportunities for sales growth," said Michael Cromartie, sales director at 3DSP. "The company's optimized, market-focused products for Wireless LAN and multimedia streaming, I believe, enable customers to significantly shorten their design cycle."

About 3DSP
3DSP offers the industry's only fully configurable digital signal processing architecture with a comprehensive object-oriented design environment and application-based intellectual property. 3DSP's technology empowers system designers to create custom SoC solutions in silicon that achieve significant competitive advantages in terms of performance, integration, power consumption, cost and time-to-market for tomorrow's multimedia, wireless and Voice over Packet applications. For more information on the company and its products, visit www.3dsp.com or contact 3DSP headquarters at 16271 Laguna Canyon Rd., Irvine, CA 92618, phone: (949) 435-0600 fax: (949) 435-0700.

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