Arasan Partners with TRIAS Mikroelektronik to Address the European Market

--Arasan Chip Systems, the market leader in Bus Interface IP Cores, today announced it has partnered with design services company TRIAS Mikroelektronik GmbH, to serve the European IC market currently fueled by growing demand from the European Union. The partnership extends Arasan Chip Systems' reach into the fastest-growing Semiconductor and Technology market in the world, enabling it to meet local demand for its IP Cores without losing the benefit of local representation.

"TRIAS Mikroelektronik GmbH specializes in providing advanced design services and products for customers in Germany and most of Europe. Founded in 1989, TRIAS understands how to leverage the dynamics governing the IP market, particularly in Europe," said Richard Timpa, vice president of Sales for Arasan Chip systems. "The company's extensive distribution network, as well as its advanced R&D capabilities, will enable Arasan Chip Systems to reach untapped potential in the region."

"The accelerated pace of the semiconductor Design is making it increasingly challenging for companies to compete," said Klaus Steinheuer, CEO of TRIAS. "Arasan Chip Systems' IP solutions are a natural fit for Europe, where getting a product to market quickly with proven core technology is the only route to success."

Arasan's commitment to quality has seen its cores go into multiple silicon in production. Arasan licensed its SDIO Device IP core to Motorola Semiconductors in France and is currently working on multiple projects in USB 2.0 and SDIO across Europe. Companies licensing Arasan's technology get the complete system, which includes the core, ARM/8051 Firmware, device drivers and debug tools. Design services and onsite support can also be provided. Arasan's ten years of experience in the IP business has given them a unique insight into customer requirements and the ability to fulfill them.

About Arasan Chip Systems

Arasan Chip Systems Inc., founded in 1995, is a leading supplier of Reusable Intellectual Property (IP's) cores, semiconductors and electronic design services. Arasan's product portfolio is focused on Bus Interfaces and includes IP's for ARM, USB 1.1 & 2.0, PCI, SD/SDIO Device and CE-ATA technologies. Arasan's products and services enable businesses to develop and leverage product design and development. Arasan is headquartered in San Jose, California, with design centers in India and support options available in Taiwan, China & Europe.

About TRIAS Mikroelektronik

TRIAS Mikroelektronik GmbH is a one-stop provider of EDA solutions and design services for ASIC and FPGA projects offering tools for VHDL and mixed HDL simulation and verification, FPGA & C-synthesis, design capture and management, predictive design analysis, assertion check and automatic multiple-FPGA partition for ASIC prototyping.

Besides ASIC and FPGA design services the company delivers also structured and standard cell ASIC products for System-on-Chip, digital, mixed-signal, RF and high voltage applications.

Founded in 1989 and based in Krefeld, Germany, the company's sales territory includes Germany, Austria, Switzerland, Poland and Romania plus the support of dedicated accounts in the rest of the European countries. For more information about TRIAS, please visit www.trias-mikro.de.