Why Are Potato Chip-Makers Smarter Than Silicon Chip-Makers?
Why are the potato chip guys smarter than the silicon chip guys?
Because potato chip vendors can hike prices by adding the word 'Gourmet' to their product description, while silicon chip vendors compete so fiercely they are always offering lower prices.
Dr Keh-Ching Huang of Global Unichip, TSMC's design subsidiary, recalls seeing potato chips being sold under the label 'Gourmet Potato Chips' and selling for 20% more than ordinary potato chips.
So why hasn't the Gourmet ASIC yet been invented?
To read the full article, click here
Related Semiconductor IP
- UCIe Chiplet PHY & Controller
- MIPI D-PHY1.2 CSI/DSI TX and RX
- Low-Power ISP
- eMMC/SD/SDIO Combo IP
- DP/eDP
Related Blogs
- The silicon behind Android
- Fab allocation back on the agenda
- Scary dark silicon is here today
- A cold and changing world for silicon IP
Latest Blogs
- Cadence Unveils the Industry’s First eUSB2V2 IP Solutions
- Half of the Compute Shipped to Top Hyperscalers in 2025 will be Arm-based
- Industry's First Verification IP for Display Port Automotive Extensions (DP AE)
- IMG DXT GPU: A Game-Changer for Gaming Smartphones
- Rivos and Canonical partner to deliver scalable RISC-V solutions in Data Centers and enable an enterprise-grade Ubuntu experience across Rivos platforms