Why Are Potato Chip-Makers Smarter Than Silicon Chip-Makers?
May 18, 2010
Why are the potato chip guys smarter than the silicon chip guys?
Because potato chip vendors can hike prices by adding the word 'Gourmet' to their product description, while silicon chip vendors compete so fiercely they are always offering lower prices.
Dr Keh-Ching Huang of Global Unichip, TSMC's design subsidiary, recalls seeing potato chips being sold under the label 'Gourmet Potato Chips' and selling for 20% more than ordinary potato chips.
So why hasn't the Gourmet ASIC yet been invented?
To read the full article, click here
Related Semiconductor IP
- Xtal Oscillator on TSMC CLN7FF
- Wide Range Programmable Integer PLL on UMC L65LL
- Wide Range Programmable Integer PLL on UMC L130EHS
- Wide Range Programmable Integer PLL on TSMC CLN90G-GT-LP
- Wide Range Programmable Integer PLL on TSMC CLN80GC
Related Blogs
- The silicon behind Android
- Fab allocation back on the agenda
- Scary dark silicon is here today
- A cold and changing world for silicon IP