Why Are Potato Chip-Makers Smarter Than Silicon Chip-Makers?
May 18, 2010
Why are the potato chip guys smarter than the silicon chip guys?
Because potato chip vendors can hike prices by adding the word 'Gourmet' to their product description, while silicon chip vendors compete so fiercely they are always offering lower prices.
Dr Keh-Ching Huang of Global Unichip, TSMC's design subsidiary, recalls seeing potato chips being sold under the label 'Gourmet Potato Chips' and selling for 20% more than ordinary potato chips.
So why hasn't the Gourmet ASIC yet been invented?
To read the full article, click here
Related Semiconductor IP
- Flexible Pixel Processor Video IP
- Complex Digital Up Converter
- Bluetooth Low Energy 6.0 Digital IP
- Verification IP for Ultra Ethernet (UEC)
- MIPI SWI3S Manager Core IP
Related Blogs
- The silicon behind Android
- Fab allocation back on the agenda
- Open-Silicon adds Silicon Logic Engineering - for a good reason
- What's happening on the 450mm wafer front?
Latest Blogs
- CNNs and Transformers: Decoding the Titans of AI
- How is RISC-V’s open and customizable design changing embedded systems?
- Imagination GPUs now support Vulkan 1.4 and Android 16
- From "What-If" to "What-Is": Cadence IP Validation for Silicon Platform Success
- Accelerating RTL Design with Agentic AI: A Multi-Agent LLM-Driven Approach