Jasper's Kranen talks EDA pricing and value
April 12, 2013
It was several months ago that I last published part of my interview with Kathryn Kranen, Jasper Design Automation’s CEO. You may have seen the other day that she is to be honored with the UBM Tech ACE lifetime achievement award. Kathryn knows how to take a technology and move it into mainstream, something she has done several times now. In this final part of the interview she demonstrates one of the ways in which she imparts very different and successful business strategies related to how she does business and ensures that both the customer and the company win from every transaction.
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