ASTRI Selects Tensilica Processor Cores for Video Research Project

– Tensilica, Inc. today announced that Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) has selected Tensilica’s Xtensa customizable processor cores for a video research project. The government of Hong Kong created ASTRI to perform high-quality R&D (research and development) for technology transfer to industry, develop needed technical human resources, and act as a focal point that brings together industry and university R&D assets.

“We selected Tensilica’s Xtensa processor because it allows us to optimize it ourselves for the most efficient processing of video algorithms,” stated William Yip, R&D Director, ASTRI. “Tensilica’s automated customization tools are the best in the industry and ideal for complex dataplane processing functions like video image processing.”

“We enjoy working with outstanding research institutes like ASTRI, who provide fundamental research into the best ways to implement new products,” stated Steve Roddy, Tensilica’s vice president of marketing and business development. “We look forward to helping them transfer the results of this project to industry for commercial development.”

About ASTRI

The Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) was founded by the Government of the Hong Kong Special Administrative Region, and began operation in 2001 to enhance technological advances for Hong Kong through applied research carried out by its four technological domains in IC Designs, Communications Technologies, Enterprise & Consumer Electronics, and Material & Packaging Technologies.
In April 2006, when the Innovation and Technology Commission (ITC) launched the Hong Kong R&D Centre Initiative to promote applied R&D and facilitate technology transfer and commercialization, ASTRI was designated the Hong Kong R&D Centre for Information and Communications Technologies with special goals to market leading-edge R&D for technology transfer to industry, to develop the much needed technical human resources, and to act as a focal point bringing together industry and university R&D assets to increase Hong Kong's technological competitiveness on a continuous basis.
In the past few years, ASTRI has built teams of excellent researchers and created real economic impact by transferring their customer-focused intellectual properties (IPs) to its clients.
For more information, please visit http://www.astri.org

About Tensilica

Tensilica, Inc., is the recognized leader in customizable dataplane processors.   Dataplane Processor Units (DPUs) consist of performance intensive DSP (audio, video, imaging, and baseband signal processing) and embedded RISC processing functions (security, networking, and deeply embedded control).  The automated design tools behind all of Tensilica's application specific processor cores enable rapid customization to meet specific data-plane performance targets.  Tensilica's DSPs and processors power top tier semiconductor companies, innovative start-ups, and system OEMs for high-volume products including mobile phones, consumer electronics devices (including portable media players, digital TV, and broadband set top boxes), computers, and storage, networking and communications equipment. For more information on Tensilica's patented benchmark-proven DPUs visit www.tensilica.com .