Arasan Chip Systems appoints New Sales Director

Seasoned semiconductor executive Ron Mabry joins Arasan

San Jose, California – June 2, 2009 – Arasan Chip Systems, Inc. (“Arasan”), a leading provider of Intellectual Property (IP) cores announced the appointment of Ron Mabry, as the Director, North American Sales. Mr. Mabry is a seasoned executive with 25 years of semiconductor sales experience and is well known in the semiconductor industry.

Despite the slow down in the Semiconductor Industry, Arasan is expanding its sales force to better serve customers. Arasan’s commitment to customers begins with the sales effort and continues all the way through the execution cycle. The highly motivated sales force receives extensive in-house training which enables them to engage and recommend optimal IP solutions to customers.

“We are pleased to expand our sales organization with the addition of Ron” said Rich Timpa, Executive Vice-President, Arasan. “Arasan is committed to being the IP provider of choice and enables the smoothest IP integration path in the market. Ron’s extensive experience and achievements in sales and marketing within the semiconductor industry is a key addition to our team”.

Mr. Mabry will be responsible for the management of the North American sales team, deepening of strategic relationships with corporate and industry partners and the expansion of Arasan’s coverage in North American.

“I am excited to join Arasan at this stage in its rapid growth, and I welcome the opportunity to contribute to the broader adoption of the company's intellectual property and engineering services offerings” said Ron Mabry, Director, North American Sales, Arasan. “Arasan clearly has an advantage in the market given its product and services offerings and customers recognize its IP quality and support capabilities”.

Ron Mabry comes to Arasan with nearly 25 years of senior-level management experience in marketing, sales and business development. His extensive experience includes coverage of both the United States and International markets. He most recently served as Vice-President Global Sales and Applications engineering for LogicVision, Inc. Prior to that he held senior executive positions for PACT XPP Technologies, Chips, Inc., Bell Microproducts, Western Micro Technology and Avnet, Inc.

About Arasan

Arasan Chip Systems Inc. (www.arasan.com), based in San Jose, CA, USA, is a world leading supplier of IP and the “Total IP Solution” ranging from Intellectual Property (IP), Verification IP (VIP), Hardware Development Kits, Validation Platforms, Portable Software Drivers / Stacks, and Design Services. Arasan delivers technology-leading IP