Ivo Bolsens of Xilinx and Crossover Designs
I was at Mentor's u2u (user group) meeting and one of the keynotes was by Ivo Bolsens of Xilinx.
Ivo started off talking analogizing SoCs as the sports-cars of the industry (fast but expensive), and FPGAs as the station wagons (not cool). In fact he even said that when Xilinx started an FPGA was a pretty silly idea.
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