Zoran and Falanx partner to provide high quality 3D core engine for multimedia mobile phones

-- Zoran Corporation, a leading provider of digital entertainment and digital imaging ICs, and Falanx Microsystems, a provider of complete mobile graphics solution IP cores, announced today that they have entered into a partnership to implement Falanx leading image quality 3D technology in Zoran's next-generation high performance multimedia application processors for mobile phones. >

This integration project is based on Falanx's Mali100™, an advanced 2D/3D hardware acceleration engine. Mali100™ enhances the processing speed and image quality capabilities dramatically for a wide range of multimedia applications, while providing an extended feature set with reduced power consumption and system production costs.

“It is a pleasure to work with Zoran to deliver new 3D features for the next generation of multimedia mobile phones and we are proud that they have chosen to integrate our 3D core into their application processor product line,” said Borgar Ljosland, chief executive officer, Falanx Microsystems. >

“The Zoran application processor with the integrated Mali100™ core provides a solution that most emerging, next-generation multimedia mobile phones will require. It is an optimal high performance solution, in terms of die size, system resources, and low power consumption, for forward-looking mobile phone manufacturers,” said Coby Sella, vice president and general manager, Zoran's Mobile Division.

About Falanx Microsystems (www.falanx.com)

Falanx Microsystems is a privately held company developing 3D graphics technology for the mobile gaming and automotive entertainment and navigation market. Falanx's Mali Graphics Solution™, a family of graphics IP cores, provides end-users with stunning image quality without the usual compromise on performance, power consumption or cost. The technology, a result of six years of research and development, is embedded into a scalable and easy-to-integrate architecture ready to accelerate existing and future APIs for 2D and 3D graphics, providing added value to system integrators with distinguishing features and shortened time to market. The company was officially founded in April 2001 and has received substantial R&D grants from Invanor (www.invanor.no) and the Norwegian University of Science and Technology (www.ntnu.no). Backed by leading venture capital companies, Falanx is continuing to expand its marketing, research and development efforts of its Mali Graphics Solution™.

About Zoran Corporation (www.zoran.com)

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions-on-a-chip for applications in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect and Share technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.