Poseidon Announces Sales Channel Partnership with PROTOtyping to Service Growing Japanese Electronics Market

- In a move designed to expand its market share of Japan's electronics industry, Poseidon today announced signing an agreement with leading distributor for ESL tools and services, PROTOtyping Japan Corp. This sales and marketing team will enable Poseidon to extend the reach and appeal of its processor-based technology with tier-one system OEMs and semiconductor companies throughout Japan.

Motohiko Torimoto, CEO of PROTOtyping Japan Corp. said, "We are very excited to work with Poseidon. Interest in architectural optimization and acceleration for processor-based platforms by Japanese companies is increasing. We are honored to have reached an agreement with Poseidon to be their ESL software and design services representative in Japan, ". Poseidon products will be demonstrated in Japan both at PSS2006 Kobe (May 22nd) & Shibuya (May 24th),and ESEC2006 (Tokyo Big Site) on June 28th-30th ,2006 in Japan.

 As ESL-based design analysis, optimization, and acceleration become paramount for complex FPGAs, ASICs, and ASSPs, Poseidon Tuner and Builder tools will enable designers to reduce cost, reduce power dissipation, reduce design cycle and accelerate performance within 5X-100X. This is to support PowerPC 405 and MicroBlaze , ARM, and NIOS processors for analysis and HW/SW partitioning. This is optimized for signal processing applications such as audio, video, VoIP, imaging, wireless, and security.

"Japan is a key center for innovation within the consumer electronics industry, and presents a great market opportunity for Poseidon", said Farzad Zarrinfar, vice president of Worldwide Sales at Poseidon Design Systems. "Our C to RTL, HW/SW partitioning, system level analysis and optimization tools are a perfect fit for compute intensive algorithms. These hold enormous potential for software developers, system designers, architects, and platform designers who target the Time-To-Market sensitive, low power, high performance markets.

Pricing and Availability

The Poseidon's Builder and Tuner tools are available for evaluation and production. Also free evaluation license will be available for qualified accounts. For annual subscription pricing, please visit Poseidon's Web site at www.poseidon-systems.com.

About Poseidon Design Systems

Poseidon is an Electronic Design Automation and Service company with offices in Atlanta, GA., San Jose, CA, and Bangalore, India. It was founded in July 2002 to provide products and services for modeling and designing processor-based SoCs. Poseidon's Electronic System Level tools allow users to rapidly analyze, optimize and accelerate a complete SoC system. For additional information about Poseidon Design Systems, visit www.poseidon-systems.com.

About PROTOtyping Japan

PROTOtyping is ASIC, FPGA, and ASSP prototyping technology solution company with head office at Kobe,Hyogo and Tokyo sales office at Shibuya,Tokyo,Japan.It was founded in October 2003 to provide  most advanced prototyping hardware platform, ESL, ASIC verification related tools such as ANSI C, C++ based automatic testbench tool and IPs to shorten time to market including their design service, visit www.prototyping.com .