Kolorific Licenses MIPS32 24KEc Core for Next-Generation iDTV Applications

- MIPS Technologies, Inc., (NASDAQ: MIPS), a leading provider of industry-standard processor architectures and cores for digital consumer and business applications, today announced that Kolorific, Inc. has licensed the MIPS32® 24KEc™ core for its next-generation DTV solutions. The new K9000 iDTV multimedia processors implement two 24KEc cores and feature superior video signal processing - offering HDTV system developers a highly sophisticated solution that shortens design cycles and accelerates time-to-market. 

According to In-Stat Research, the Digital TV market is estimated to increase from 83 million units worldwide in 2007 to 126 million units by 2010, a 14% CAGR.

ldquo;Our market segment is a hotly contested environment where the ability to respond to the ever-changing needs of our customers is critical to our success,” said Wilson Chang, executive vice president of Kolorific, Inc. “MIPS Technologies’ market leadership in high-growth digital home applications, including DTV, as well as the scalability and flexibility of its processor families make them the obvious choice for Kolorific as we continue to innovate with new display designs.”

“As consumers demand more performance and sophistication from their digital devices, it’s crucial that SoC designers have access to highly differentiated solutions that deliver on performance, area-efficiency and low power,” said Brad Holtzinger, vice president of worldwide sales at MIPS Technologies. “Our proven technology, market leadership and broad ecosystem support allows customers like Kolorific to deliver superior products to a fiercely competitive market – and win.”    

About Kolorific, Inc.

Kolorific, Inc. is a fabless semiconductor supplier of advanced video processors and total solutions for the fast-growing flat-panel HDTV market. Kolorific’s SoCs process and optimize video, computer graphics and Web content on a variety of display devices, allowing OEM and ODM customers to simplify their product design, lower development and total bill-of-material costs, and reduce time-to-market.

Kolorific is headquartered in Milpitas, California and has offices in Taiwan and China. For more information, visit www.kolorific.com, or call 408-957-8858.

About MIPS Technologies

MIPS Technologies, Inc. (NASDAQ: MIPS) is a leading provider of industry-standard processor architectures and cores for digital consumer, networking, personal entertainment, communications and business applications. The company drives the broadest architectural alliance that delivers 32- and 64-bit embedded RISC solutions to the embedded market, and in combination with its licensees, offers the widest range of robust, scalable processors in standard, custom, semi-custom and application-specific products worldwide.  MIPS Technologies currently owns more than 400 patent properties (patents and applications) worldwide and licenses its intellectual property to today’s leading semiconductor companies, ASIC developers and system OEMs. Today, MIPS-Based™ designs are integrated in millions of products around the world, including broadband devices from Linksys, digital cameras from Canon, DTVs and entertainment systems from Sony, DVD Recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco and laser printers from Hewlett- Packard. Founded in 1998, MIPS Technologies is based in Mountain View, California, with offices worldwide. For more information, please contact (650) 567-5000 or visit http://www.mips.com.