Apple Goes Vertical & Why It Matters

Paul Boldt, EETimes
8/29/2018 00:00 AM EDT

“People who are really serious about software should make their own hardware.” — Alan Kay

As part of EE Times’ look at Apple’s march to becoming the first trillion-dollar company, I will look at their “modern” semiconductor work.

To do this, I first need to think about the iPhone. It is the defining product on the road to the trillion-dollar milestone. When the iPhone was unveiled on Jan. 9, 2007, it was a departure from the existing phone paradigm.

Steve Jobs described it as “a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator.” That day, he also introduced a new operating system: iPhoneOS, aka iOS.

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