Access Advance and Via Licensing Alliance Announce HEVC/VVC Program Acquisition

BOSTON and SAN FRANCISCO (December 15, 2025) — Access Advance LLC and Via Licensing Alliance announced today Access Advance’s acquisition of Via’s HEVC/VVC program, a move that will simplify the video licensing landscape and provide greater clarity and efficiency for licensors and licensees worldwide.

Patent pools provide a streamlined, transparent mechanism for technology implementers to license necessary intellectual property rights, obviating the need for implementers to negotiate scores of bilateral licenses with IP rights holders and reducing transaction costs. This move underscores the critical role patent pools play in promoting the broad and efficient adoption of complex video technologies like HEVC and VVC – and balancing the interests of innovators and implementers. By simplifying the licensing structure for HEVC and VVC – a long-standing request of the industry – this acquisition reflects a benefit to the ecosystem by removing a layer of complexity and helping to ensure an equal playing field for all participants.

“This acquisition responds to what the market has requested – a one-stop shop for those seeking to license HEVC and VVC technologies for virtually all implementations,” said Peter Moller, CEO of Access Advance. “Access Advance remains focused on providing transparent, efficient licensing solutions that reduce complexity for implementers while supporting the innovators who created these technologies.”

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Standardized technologies like HEVC and VVC form the backbone of video interoperability and ensure that video can be shared consistently and seamlessly across platforms and devices. Combining these HEVC and VVC assets for virtually all implementations under a single administrator is a critical step toward delivering the type of efficient, unified patent pool infrastructure that the industry demands.

“Today’s announcement reflects Via’s commitment to improving the entire licensing ecosystem,” said Andy Sherman, Chairman of the Board of Directors of Via Licensing Alliance. “By simplifying the structure for HEVC and VVC licensing, we will reduce fragmentation across the market and help ensure that essential video technologies remain easily accessible through clear, predictable, and efficient mechanisms.” Via remains well positioned for long term success and significant growth in existing and new programs including in wireless charging, voice, EV and semiconductors. This acquisition aims to support a licensing environment that fosters innovation, encourages broad implementation of video standards, and reduces friction across the value chain. The new structure reflects a commitment to solutions that meet the needs of a rapidly evolving digital media landscape.