How to manage decreasing by 70% a $5B IC business in less than 6 years? TI knows the answer...
The Wireless Business Unit (WBU) from TI was created in the mid 90’s to structure the chip business in wireless handset made with customers like Nokia, Ericsson or Alcatel. I had a deep look at the WBU results: quickly growing from $1B in 2000 to reach about $5B in 2005… to finally decrease by 70%, down to $1.3B in 2012.
Let’s make it clear: TI is a great company, which has enabled the modern SC industry as we know it today, based on “Integrated” Circuit (invented by Jack Kilby in 1958). TI is also a company I had the great opportunity to work with, able to train a pure ASIC designer like me to a business-oriented engineer, allowing me to benefit from MBA level trainings, as well as exciting work environment – and great colleagues. Today, I will just use this market oriented education to try to understand what the mistake was. No doubt mistakes have been done, precisely understanding the nature of the mistake(s) just could help avoiding making it again.
To read the full article, click here
Related Semiconductor IP
- Process/Voltage/Temperature Sensor with Self-calibration (Supply voltage 1.2V) - TSMC 3nm N3P
- USB 20Gbps Device Controller
- SM4 Cipher Engine
- Ultra-High-Speed Time-Interleaved 7-bit 64GSPS ADC on 3nm
- Fault Tolerant DDR2/DDR3/DDR4 Memory controller
Related Blogs
- ST-Ericsson: A New Force in Wireless Semiconductors (Part 1)
- Global semicon market set for slowdown due to deteriorating business climate!
- Bluetooth set as short range wireless standard for smart energy!
- EDA / IP Business Model Debate: Daniel Nenni versus Aart de Geus
Latest Blogs
- Shaping the Future of Semiconductor Design Through Collaboration: Synopsys Wins Multiple TSMC OIP Partner of the Year Awards
- Pushing the Boundaries of Memory: What’s New with Weebit and AI
- Root of Trust: A Security Essential for Cyber Defense
- Evolution of AMBA AXI Protocol: An Introduction to the Issue L Update
- An Introduction to AMBA CHI Chip-to-Chip (C2C) Protocol