Texas Instruments and OMAP: Increasingly Dedicated to Embedded

By _Inside DSP

November 20, 2012

In last month's edition of InsideDSP, Jeff Bier's editorial discussed the advantages of (and potential issues with) designing an embedded system around an application processor originally developed for smartphones, tablets, and other high volume devices. To wit, at the beginning of his writeup, Bier mentioned that Texas Instruments had recently stated its intentions to de-emphasize application processors for smartphones and tablets, instead refocusing its OMAP ARM-based SoCs on embedded applications.

In striving to better understand the company's motivations and plans, BDTI recently interviewed TI's Greg Delagi, senior vice president and general manager of the embedded processing business unit, where he leads the company's microcontroller, digital signal processing, OMAP and wireless connectivity businesses. Delagi is a 30-year Texas Instruments veteran who has been actively involved in numerous strategy shifts like this one over his career. Subsequent to BDTI's conversation with Delagi, Texas Instruments announced the pending elimination of approximately 1,700 jobs worldwide, commensurate with the OMAP strategy shift.

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