Interface IP in Consumer Electronics
What is the consumer marketplace? It is a bit of a tautology, but it is electronic products bought by consumers. As the famous advertising executive David Ogilvy said (in 1955), "the consumer is not an moron, she is your wife." Of course back in that era, before even Mad Men days, most wives didn't work, whereas today, at least here in Silicon Valley, she is more likely to be a software engineer or a marketing director. But consumer electronics is the sort of stuff that we (and our wives) can go and buy on Amazon or in Best Buy for a few hundred dollars and keep in our living room. The market blurs at the edges since smartphones (and tablets) are considered a completely separate market, and devices for the Internet of Things (IoT) have their own category, too.
To read the full article, click here
Related Semiconductor IP
- Flexible Pixel Processor Video IP
- Complex Digital Up Converter
- Bluetooth Low Energy 6.0 Digital IP
- Verification IP for Ultra Ethernet (UEC)
- MIPI SWI3S Manager Core IP
Related Blogs
- Interface IP in 2022: 22% YoY growth still data-centric driven
- Intel And ARM Focusing On Mobile, Consumer Electronics
- Saving Power in Displays for Mobile and Consumer Electronics Applications
- Design IP Sales Grew 20.2% in 2022 after 19.4% in 2021 and 16.7% in 2020!
Latest Blogs
- CNNs and Transformers: Decoding the Titans of AI
- How is RISC-V’s open and customizable design changing embedded systems?
- Imagination GPUs now support Vulkan 1.4 and Android 16
- From "What-If" to "What-Is": Cadence IP Validation for Silicon Platform Success
- Accelerating RTL Design with Agentic AI: A Multi-Agent LLM-Driven Approach