Six Issues that will Inhibit Profitable Growth in 2010 - Be Ready

By _Coaching Excellence in IC Design Teams

January 5, 2010

Welcome to 2010! The last year was one of survival, where many businesses failed or were on the brink of failure. All attention was focused on making ends meet, where cost reduction was the primary objective. The news of a 2010 recovery for the semiconductor industry has been increasingly positive and the focus will be turning from survival to "profitable" growth. What's on your agenda for contributing to the efficiencies necessary for this goal? To stir your thoughts for 2010 objectives this blog post will share my observations of the high-level execution barriers semiconductor new product development teams are facing.

Over the years I have learned a great deal about the challenges that many organizations face in new product development. Interestingly, there are far more similarities than there are differences within the numerous companies I am in routine contact with. Below you will find a synopsis of the six most common execution barriers I see in product development organizations as of the end of 2009. As you read, honestly look for similarities to your organization and decide what you will be doing about them in 2010, the year of "profitable" growth. Some organizations are aware of these systemic issues and are taking action, some are just painfully aware with limited action towards a solution and others are blissfully unaware; where is yours?

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