ARM exec gives hints for IP business model optimization

Anne-Francoise Pele, EETimes
(12/01/2009 6:24 PM EST)

GRENOBLE — In a keynote at the IP-ESC 2009 Conference this week in Grenoble, France, Eric Schorn, vice president of marketing, processor division ARM Ltd, compiled a How-To list of basic steps to optimize IP business models and better deliver value to the customer.

The semiconductor IP industry, Schorn noted, has grown to over $1 billion in annual revenue with the Design and Reuse website listing over 6,500 IP components available from more than 400 suppliers. However, there is only a single vendor with double-digit market share which suggests a very young and dynamic long-tail of companies racing towards future leadership market positions.

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