ST-Ericsson (Part 3): Strategy And Outlook

What is ST-Ericsson’s overall strategy? The final post in the series answers this question, provides some strategy pointers and offers a brief outlook of the JV’s prospects.

Enabling Customers

While the overall handset market shrunk in Q1 and Q2 of this year, the smartphone market grew. Although ST-Ericsson supplies four of the top five handset makers, only Nokia figured among the top five smartphone makers. And even Nokia saw its share shrink.

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