Vivante and Animated Media Partner to Offer Embedded Flash Solutions Optimized for Vivante OpenGL ES 2.0 Graphics Processors

Flash Tools Can Be Used to Create Browser-less Embedded Flash Applications that are Translated To OpenGL ES 2.0 and Rendered by the Vivante GPU

January 20th, 2010 -- SUNNYVALE, CA and Toronto, Ontario, Canada – January 20, 2010 – Vivante Corporation, a leader in consumer oriented 3D graphics processors, and Animated Media Inc. (AMI) are pleased to announce a collaborative relationship to offer AMI’s VGK platform, a collection of integrated software tools that extend Adobe's Flash product functionality by allowing the technology to operate in a wide variety of systems, from low-power embedded devices to high-end 3D computers, for Vivante’s GPUs. Pairing Vivante’s innovative ScalarMorphic GPU architecture with AMI’s VGK platform will enable sophisticated UI tools to be used in embedded systems such as cameras, mobile devices, games, eReaders, netbooks, Set Top Boxes (STBs), home entertainment products, and toys. The VGK platform will be feature and performance tuned to Vivante’s GPUs giving a competitive advantage to Vivante’s licensees.

“Our customers are now asking for embedded Flash capabilities that can be easily scaled to meet the various display resolution requirements of their devices,” said Wei-Jin Dai, Vivante President and CEO. “Animated Media’s VGK platform allows stunning graphics and animations to be used on the small screens of mobile and handheld devices, and scaled to HD 1080p resolutions when connected to native or external displays. Artists can now use well known tools for both fast prototyping and production of User Interfaces.”

Chris Brady, CEO of Animated Media added, “We are pleased to be working with Vivante because they understand the need to leverage a GPU’s capabilities to accelerate Flash content. The combination of Vivante’s OpenGL ES 2.0 accelerated pipeline and AMI’s VGK platform allows device manufacturers to use multiple Flash engines in parallel, and map Flash objects into a 3D environment.”

About Vivante Corporation

Vivante Corporation is an embedded graphics technology leader, licensing its HD Visual Reality and Mobile Visual Reality IP to semiconductor solution providers serving consumer markets from mobile devices to high definition home entertainment.  The Vivante ScalarMorphicTM architecture brings to embedded systems PC-quality visuals, smallest area, and highest performance per square millimeter compared to other licensable GPU cores.  Vivante delivers silicon proven, industry leading graphics conformant with the OpenGL ES 2.0/1.1 and OpenVG API standards.  The Vivante development environment is used by a worldwide network of application developers and ecosystem partners.  Vivante is headquartered in Sunnyvale, California with an R&D center in Shanghai, China.

About Animated Media Inc.

Animated Media Inc. (AMI) is based in Toronto, Canada and offers a family of multimedia software products that provide support for 2D/3D graphics, video, and audio applications using popular media formats such as Adobe Flash, SVG, and the Khronos Group's Open APIs. AMI’s VGK platform extends Adobe's Flash product by providing additional "eye popping" 3D features to the Flash player in embedded environments. AMI products support multiple vertical markets such as digital advertising, digital television, industrial control, 3D user interface authoring, internet and casino gaming, home automation controls, medical instrumentation, automotive control and infotainment displays, and digital cameras. For more information, please visit us at http://www.animatedmedia.ca