Should you make or buy your SoC connectivity IP? We interview Gerry Conlon, EVP Ensigma, Imagination
July 29, 2019
Imagination is best known for graphics, but its connectivity division, Ensigma, also has a distinguished heritage. It currently offers IP technology for Wi-Fi, Bluetooth, high-end networking and broadcast and is the world leader in digital audio broadcasting radio (DAB) IP. It operates across a range of markets from automotive to drones to the IoT, as well as consumer devices such as laptops. In our discussion Ensigma EVP, Gerry Conlon, discusses the benefits of low power connectivity, the debate over ‘make or buy’, and why selecting Ensigma IP can make all the difference to customers wanting to launch differentiated products.
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