Who REALLY calls the shots in chip design today?
July 27, 2012
Who REALLY calls the shots in chip design today?
That sounds like a stupid question. Who really calls the shots in chip design today? Well, chip designers of course.
But you’re wrong if you mean to say that the traditional semiconductor manufacturers are the ones who always do all the hefty work of chip design, including determining requirements, performing technical tradeoffs, modeling and even creating IP. Our industry is changing under our feet.
Don’t believe me?
“Systems” companies becoming “chip companies
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