Graphics processing: When DIY just doesn't make sense

By Remi Pedersen, product manager for ARM's Mali family of GPUs
edadesignline.com (November 05, 2009)

There are many reasons why design teams now favor licensing a complete integrated graphics processing unit (GPU) solution over designing one in-house. As Remi Pedersen, graphics product manager at ARM, explains, when designers choose to make or buy a GPU, they should consider the total cost of ownership for each option.

Designers are developing more advanced graphics processing to address increasing market demand for a better quality graphics experience. High-end displays are no longer restricted to just gaming and video devices. Larger screens and computer-like capabilities on mobile phones, multimedia players and GPS devices put the burden on design teams to deliver intuitive and engaging user interfaces, and high-quality video, graphics and audio to match users' desktop experiences.

Such is the desire for next-generation entertainment on mobile platforms, automotive and infotainment products, that leading mobile analyst Screen Digest expects the value of the mobile gaming, video and TV market to grow by 300 percent by 2013.

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