New Product Execution - It's Just not Good Enough

By _Coaching Excellence in IC Design Teams

July 30, 2010

New Product Execution is never quite good enough, although there is certainly a continual business emphasis demanding better. There may be small pockets where new products efforts scream success, although the overall effort frequently comes in with a "C" grade or worse. How's your organizations new product execution grade? No, you can't grade yourself; the only grade that matters is the one from the business GM or the customer.

There is a broad belief that if new product execution is failing it's because the development team does not have enough passion to get the job done. I strongly disagree with this narrow-minded perception. My long-term observation is that if execution is failing, it's because leadership has failed the team. Leaderships role is minimally to guide the team to a better tomorrow through the seeking and addressing of systemic issues that are routinely impacting execution. I firmly believe that a key role of leadership is the enablement of an environment that spawns continuous improvement.

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