The Geometry of EDA 360

By _IPExtreme electronic weekly

January 17, 2011

Refreshingly honest. That's probably my biggest takeaway I had from a broad-ranging conversation I had recently with John Bruggeman, Chief Marketing Officer at Cadence. It's been nearly a year since Cadence had announced the EDA 360 vision and I was particularly interested to hear John's thoughts on its effect on the industry and Cadence so far.

Consistent with the thoughts I've written about in this column over the last few years, John described the genesis of EDA 360 as being driven by the disruptive nature of Apple's iPhone. That product- more than any other in modern history, has changed the rules of the game for everyone in the electronics business. John went even further stating "That device changed and will continue to impact and change every consumer device that gets built" and the expectation by the users of those devices who can personalize them to their own needs has "forever changed and will never go back."

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