Wake Up, Semi Industry: System OEMs Might Not Need You
The rules are changing for the semiconductor industry and traditional vendors had better find ways to be more competitive or they will find themselves missing out on some of the most exciting, high-growth markets.
System OEMs in the hottest areas of technology are hiring their own chip designers in droves. It used to be a leverage play for these companies but the evolution is relentless: OEMs are now gearing up to produce their own chips.
The stakes are high and game-changing dynamics are in play. In a bygone era, chip companies used to control the feature definitions of the devices they produced. Now it is consumer mobility OEMs and box vendors that play a bigger role in calling the shots. Companies like Apple, Amazon, Microsoft, Google, Facebook, and others are increasing their leverage in this game by hiring teams of SoC design experts to shape the next category-defining device like the iPhone, iPad, Xbox, or Google Glasses. Even companies such as Lenovo are hiring semiconductor staff to raise their game against the smartphone competition.
To read the full article, click here
Related Semiconductor IP
- NoC Interconnect IP Generator
- NoC Silicon IP for RISC-V based chips supporting the TileLink protocol
- NoC Verification IP
- FlexGen Smart Network-on-Chip (NoC) IP
- NoC System IP
Related Blogs
- Do you have the right 'connection'?
- This downturn was NOT a classic semiconductor bust and boom, ignore industry fundamentals at your peril: Future Horizons
- Need to develop robust Indian semicon industry, led by local companies!
- How do you Verify the AMBA System Level Environment?
Latest Blogs
- Building the engine behind Arm’s silicon shift
- M31 High-Speed and Long-Channel MIPI C/D-PHY Solution on TSMC N3P/N3C
- Understanding security certification and how analog IP can help
- Embedded Security explained: Secure boot for embedded systems
- World's First Standards-Compliant 112G PHY IP for Linear Optics: A Turning Point for AI Interconnects