Nvidia's road map drives graphics, ARM into enterprise

Rick Merritt, EETimes
3/19/2013 1:30 PM EDT

SAN JOSE, Calif. – Nvidia showed a glimpse of its road map for taking on Intel and AMD as well as its smartphone competitors at its annual  GPU Technology Conference (GTC) here. It also showed its graphics chips are breaking out of the mold of media and technical processing to take on business apps.

Maxwell is the next big step on Nvidia’s road map, a graphics chip due in 2014 using virtual memory shared by the GPU and host CPU. The approach, likely implemented in Nvidia’s proprietary Cuda environment, is similar to what Advanced Micro Devices is enabling with its HSA group supported by ARM, Microsoft and others.

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