Broad Range of Chips&Media-powered Solutions Displayed at 2010 Embedded Systems Conference (ESC) in Silicon Valley

Chips&Media to demonstrate its advanced video IP technologies & End Products with Chips&Media IP, including smartphones, portable media players, and mobile internet devices.

April 19, 2010 -- Chips&Media, Inc., the leading provider of video Intellectual property (IP) cores, today announced that it will demonstrate Chips&Media-powered solutions and its latest video IP core - Boda7503v2, at Embedded System Conference (ESC) 2010 to be held from 27th to 29th April, at the McEnery Center, San Jose.

Chips&Media’s HD video platform has been licensed by more than 40 industry leaders and powered smart phones, mobile internet devices, portable media players, laptops, HDTVs and set-top-boxes.

Building on the market-proven success, Chips&Meda has now introduced the bandwidth optimized decoder IP core - Boda7503v2. It delivers full HD 1080p video decoding up to 30fps with multi-standards support including H.264, MPEG-1/2/4, VC-1, DivX, H.263, RealVideo, Sorenson Spark, and even AVS. The Boda7503v2 utilizes tiled memory addressing scheme and its proprietary bus protocol for enhanced memory management so that latency reduction, better memory efficiency and performance can be achieved.

Demonstration from Chips&Media can be found at stand 2232. To request a meeting with Chips&Media during the conference, please email us at ip.inquiry@chipsnmedia.com

About Chips&Media

Chips&Media,Inc. (Chips&Media) is a leading video IP provider based in Seoul, Korea (Republic of). Chips&Media’s video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, VC-1, RealVideo and AVS from D1 to Full HD resolution. Its advanced ultra low power multi-codec video IP has been chosen by more than 40 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has been proven in silicon reaching 25 millions of units. For more information, please visit www.chipsnmedia.com