Arasan Chip Systems strengthens engagement in Japan - Appoints JBP Ltd. as its Representative

Arasan continues to expand sales team. To showcase IP Portfolio in EDS Fair, Japan

San Jose, California - January 21, 2010 -Arasan Chip Systems, Inc. ("Arasan"), a leading provider of Total IP Solutions to enable the rapid adoption of emerging technologies, announced the appointment of JBP Ltd., Japan, as its representative in Japan. Arasan continues to enjoy broad market acceptance of its Total IP Solutions product offering and is strengthening its presence in the Japanese market with the addition of JBP as its sole representative.

Arasan will also be showcasing its IP portfolio and Total IP Solutions at the annual Electronic Design and Solution (EDS) Fair, January 28-29, Japan. EDS Fair is a premier gathering of VLSI technologists and solution providers in Japan.

Japan continues to be at the fore-front of designing cutting-edge consumer electronics and has an established semiconductor ecosystem consisting of system design, IDMs, and fabless companies. Arasan provides crucial Bus Interface IP, which enables designers to integrate new standards with minimal risk and reduce time to market. Its IP offering include RTL cores, Analog & Mixed Signal IP, Verification IP, portable Software stacks, Hardware development kits and Protocol testers and analyzers.

"We are pleased to have Shinobu-san at JBP representing Arasan in Japan," said Rich Timpa, Executive Vice-President at Arasan.  "JBP is one of the largest independent semiconductor IP representatives and has nurtured deep relationships with the design community in Japan. The level of design activity in Japan continues unabated and Arasan stands by its commitment in providing the highest quality IP solutions to these discerning customers. JBP will be instrumental in assisting us to serve Japanese design companies, as we continue to expand our world-wide sales coverage."

"Arasan's broad IP portfolio and Total IP Solutions approach to semiconductor IP provides significant value to SoC design teams in Japan," said Shinobu Akahori, CEO of JBP Ltd. "Arasan's MIPI, SD/SDIO, Superspeed USB and other connectivity IP are well suited for Japanese design companies that want to leverage standard interfaces while focusing their resources on creating product differentiating features."

About Arasan

Arasan Chip Systems based in San Jose, CA, USA, is a world-leading supplier of SoC Intellectual Property Solutions with a successful 15 year track record. Arasan delivers technology-leading IP focused on Bus Interfaces such as MIPI, SDIO, USB, PCIe, Ethernet, and Flash Storage Solutions of NAND, eMMC, SD,  CF+, UFS and more, to the global electronics market.  Arasan's Total Solution Approach starts with Technology Consulting using our Domain Expertise and includes all the building blocks required for technology adoption- RTL IP cores, Analog Mixed Signal IP Cores, Verification IP,  Portable Software Drivers / Stacks, Protocol Test & Analyzers, HDK's,  and associated design services. Arasan Total IP Solution enables the rapid adoption of emerging technologies reducing our customer's time to market while minimizing risk and ensuring compliance to respective standards.