Why OMAP can't compete in smartphones
September 28, 2012
SAN FRANCISCO—News this week that Texas Instruments plans to refocus its successful OMAP applications processor to target embedded applications—all but abandoning future smartphone and tablet sockets, despite some notable design wins—caught many people off guard.
But not Will Strauss, principal analyst at Forward Concepts Inc. Back in November 2010, Strauss identified the trend that would lead to TI's strategic shift, and wrote about it in his monthly newsletter—the future of applications processors involved integrated baseband, and TI had a decision to make
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