How Imagination is steering the automotive industry to a safer future

By Imagination Technologies Group plc

August 12, 2021

If you’re in the market for a brand-new vehicle there’s a good chance it will feature a digital display, providing a rich, next-gen feel to the user experience and offers a huge amount of flexibility as to how the display can be set up. Want to have a sportier look to your dials? No problem– you just change the theme. Want to have your music selection front and centre and your sat-nav on another screen? That’s fine too – or indeed the other way round.

However, you’d like it set up, you want the interface to be smooth, easy to use and great to look at. Whether it’s a huge central display or a complete dashboard-spanning “hyper-screen”, this human-machine interface (HMI) is essential to the modern car experience. This is especially true as we move to an electric-only future where without a potentially character-defining combustion engine, the in-car user experience will be the new battleground that sets automotive marques aside from each other, and in many cases, will play a key role in the consumer buying decision.

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