The Significance of Apple's 64 Bit A7
The disappointment amongst analysts is palpable. Dreams of low cost iphones for the masses were kicked away when Apple introduced their two new iphones at the same price points as the old ones. Clearly Apple is playing a different game than what most others are anticipating as the market runs to 5BU. The market has split into the land of free Android hardware and software (80% of the market) and that of the 20% profitable niche that has led Microsoft to buy Nokia in order to save the “burning platform.” The truth is every platform is on fire as the big ecosystem players try to profitably leap frog to where the dollars are. Tim Cook has never explicitly said so, but his goal is not to offer cheap iphones to the masses, rather it is to conquer the Corporate Wintel Empire in as short a period of time as possible. The refreshed iphones will support his efforts, however it is possible that A7 powered iPADs will be a more significant contributor.
To read the full article, click here
Related Semiconductor IP
- SpaceWire Node IP core
- nQrux Secure Boot
- 4K/8K Multiformat IP supporting AV2 decoder
- Ultra Ethernet MAC & PCS 100G/200G/400G/800G
- Ethernet PCS 100G/200G/400G/800G/1.6T
Related Blogs
- Are 64 Bits Really Necessary for Consumer Products?
- What's in the A5 processor powering Apple’s iPad 2?
- Apple's Supply Chain
- Intel Battles ARM For Apple's Love
Latest Blogs
- A Repeatable Framework for Hardware Security Assurance
- Inside the SiFive Performance™ P570 Gen 3: High Performance Efficiency for Next-Generation Consumer and Commercial Applications
- What the steam engine can teach us about modern chip design
- Automotive silicon in the era of AI, functional safety, and cybersecurity
- JPEG XS Officially Joins GenICam, The Machine Vision Standard Managed By EMVA