Mobile IC Vendors to Alter Automotive SoC Market

Junko Yoshida, EETimes
10/8/2013 09:30 AM EDT

History has a funny way of coming back to haunt us. The rise and fall of smartphone SoC companies in recent months is now intricately intertwined with the future of automotive chip suppliers. Many automotive IC companies -- from newcomers Broadcom, Qualcomm, and Nvidia, to incumbents like Renesas, STMicroelectronics, Infineon, and Freescale -- are racing to dominate the fast-growing segment of in-vehicle infotainment SoCs.

Triggering the reshuffle of chip players in the automotive market is the rapidly changing consumer behavior.

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