Intel: Under the smoke and mirrors

Rick Merritt, EETimes
5/18/2011 6:28 PM EDT

SAN JOSE – The contrast between what Intel was saying and doing at its annual analyst meeting here yesterday was pretty revealing.

The context was clear: Analysts think Intel's PC franchise is starting to look like a pair of worn disco pants at a Web 2.0 party where ARM smartphones and tablets are the latest fashion. Intel execs fought the characterization on many fronts. But their actions spoke louder than their words.

I heard Intel execs repeatedly claim they can design a processor as low in power consumption as anything in the ARM world. Yet the big news from the event was about how Intel was going to increase its focus on low power design, implying execs thought the company needs to do better.

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