eRide Selects NewLogic to Provide IC Design Services

- eRide, Inc., a leading provider of Global Positioning System/Assisted-Global Positioning System (GPS/AGPS) technology has selected NewLogic Technologies, a leading Design Service House in Europe, to provide IC design services to support eRide as it moves forward to launch new IC products.

eRide provides high-sensitivity Global Positioning System (GPS) and Assisted Global Positioning System (A-GPS) semiconductor IP, chipsets, software, assistance servers and GPS reference networks for semiconductor companies, handset developers and cellular network operators.

NewLogic provides IC design services and IP (Intellectual property) for complex chip developments with focus in the mobile, automotive and consumer segments. With a strong system engineering team and the capability to develop digital, mixed signal and RF block level and complete IC's, NewLogic provides cost effective services to help semiconductor companies and other IC users achieve their business objectives.

Arthur Woo (CEO, eRide) and Hans-Peter Metzler (CEO, NewLogic)

"Complex SoC designs require highly experienced and competent engineers who understand the system issues in order to ensure the design meets the customer requirements and is competitive in the end market, states Arthur Woo, President and CEO at eRide. "We selected NewLogic, as NewLogic is able to provide the engineers with such skills and so provide the excellent value which comes from enabling a successful product."

"We are pleased, that eRide selected NewLogic as their Design Service Partner", says Chris Eden, Sales and Marketing Director at NewLogic. "eRide's Advanced Positioning Technology Products set a standard in the market and we are delighted to support eRide in developing their outstanding solution."

About eRide, Inc.
eRide, based in San Francisco, CA, is a private company founded in 1999. eRide provides industry-leading end-to-end GPS solutions including semiconductor Intellectual Property, chipsets, host client software, assistance servers and GPS reference networks for semiconductor companies, handset OEMs and wireless operators. The eRide solution extends the availability of accurate location information into all environments, including urban and indoors, in autonomous and assisted modes. For more information visit the company's website at www.eRide.com.

About NewLogic Technologies
NewLogic Technologies is a leading global semiconductor design service provider and supplier of system intellectual property (IP) cores for complex wireless applications such as WLAN and Bluetooth(r). NewLogic's portfolio of IP cores includes silicon proven digital MACs and modems and complete radio transceivers. We have a team of over 120 engineers and provide digital, mixed-signal and analog/RF design services including system level design, specification, layout, verification and test.