ATEME opens a Japanese office

October 24, 2005 -- ATEME (www.ateme.com) - leading provider of hardware and software technologies for advanced video compression on DSP, PC and FPGA, has opened an Office in Tokyo, Japan on September 1, 2005 and appointed Mr. Yasushi Kato as Sales Director for Japan.

The opening of an office in Japan is the first step towards extending reach into this dynamic economy.  ATEME Japan office will increase efficiency by providing local customer support and enabling the expansion of sales activities. Four new partners are expected to strengthen the distribution network before the end of the year.

A reinforced local distribution network
Since 2002 a single distributor was representing ATEME, and was exclusively focused on DSP-based solutions: video compression codecs for Texas Instruments’ DSP (H.264, MPEG-4, WM9, MPEG-2), DM64x-based development boards and platforms, reference designs for video security or streaming media.

Broadcast quality advanced video codecs like H.264 and MPEG-4 as well as reference designs targeted at the video security market are expected to take an increasingly large part in the growth of the Japanese High Tech industry.  ATEME’s sales in Japan could represent up to 10% of its revenue within two years.

Yasushi Kato, Sales director for Japan
Yasushi Kato is a Computer Science graduate of Tokyo Noko University. He has more than 15 years in Sales, Marketing and Channel Management for international IT firms operating in Japan, including Aladdin (Nasdaq ALDN) and most recently Ubicom.

Japan office e-mail address: japan@ateme.com

Opportunities to meet ATEME in Japan over the coming months:
-    Tokyo – October 21, 2005: Altera PLD World
-    Yokohama – November 16-18, 2005: Embedded Technology
-    Tokyo, March 7-10, 2006: Security Show

About ATEME:

ATEME ( www.ateme.com ) is a world-leading provider of advanced video compression technology: H.264, MPEG-4, WM9. Its expertise is available through IP cores for FPGA, DSP and PC libraries, development platforms, production-ready designs and custom services: A/V consulting, H/W design, IPs customization, S/W integration... The superior quality of its encoding IPs and the interoperability of its codecs have been widely recognized by both independent testing and customers’ benchmarks and make them the best choice for video security, streaming media or pro AV appliances.