Why Are Potato Chip-Makers Smarter Than Silicon Chip-Makers?
May 18, 2010
Why are the potato chip guys smarter than the silicon chip guys?
Because potato chip vendors can hike prices by adding the word 'Gourmet' to their product description, while silicon chip vendors compete so fiercely they are always offering lower prices.
Dr Keh-Ching Huang of Global Unichip, TSMC's design subsidiary, recalls seeing potato chips being sold under the label 'Gourmet Potato Chips' and selling for 20% more than ordinary potato chips.
So why hasn't the Gourmet ASIC yet been invented?
To read the full article, click here
Related Semiconductor IP
- MIL-STD-1553 Controller IP
- UFS 5.x Device IP
- UCIe 3.x Controller IP
- Ethernet 800G PCS IP
- CHI to UCIe Bridge IP
Related Blogs
- The silicon behind Android
- Fab allocation back on the agenda
- Open-Silicon adds Silicon Logic Engineering - for a good reason
- What's happening on the 450mm wafer front?
Latest Blogs
- CDM Dependence on Device Capacitance
- What the Cyber Resilience Act means for the future of chip design
- When Your IP Vendor Has Operated 150,000 Base Stations: Introducing Viettel Semiconductor
- Relationship between architecture and validation in system design
- The Post-Quantum Cryptography Mandate: Building Cryptographically Agile Systems for the Quantum Era