AUTOMOTIVE... Vroom Vroom...

By Synopsys, Inc.

May 18, 2016

One of the most important inventions of mankind is “wheel”. What started as a small means of transportation has turned into a revolution that changed the dynamics of how the world runs today. Imagine a world without wheel – scary and impossible to accept. With the wheel around, the first step to automotive industry was laid with a simple carriage, and exponentially grew into one of the biggest economic sectors running over billions of automobiles.

From being simple users of these automobiles in earlier times, users have become smarter now and looking for differentiators in new automobiles. They demand more sophisticated infotainment systems and high-end features as a standard at a lower price. Being connected at all the times is the order of the day – an ecosystem on the move. There is tighter screw from governments on emission norms, fuel economy and safety features.

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