Why Intel-Rockchip Tie-Up Matters

Miya Kong
EETimes (5/28/2014 03:15 PM EDT)

Since 2011, essentially two brands have dominated the global tablet market. One is Apple, and the other is the so-called white box. (Of course, Samsung joined the fray last year.)

Rockchip, a Chinese designer of ARM-based SoCs, has not only rocked China's white-box tablet market but also dominated the global market for the last three years, along with its dancing partner (or, more accurately, its biggest competitor) Allwinner, an app processor company based in China.

Since Taiwan's MediaTek entered the white box market last year, however, everything has changed. Cost, design house, supply chain -- competition is everywhere. Further, MediaTek's communication modem technology has become the biggest threat to Rockchip and Allwinner in the tablet market.

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